Job Description

Mario Badescu Skin Care, Inc. is looking for a super savvy and creative social media strategist to join our team, this position is based in New York City, NY. As a social media manager, you’ll be supporting the brand by owning the content creation, calendar, and strategy for all of our social media platforms (Instagram, Facebook, Twitter, TikTok, Pinterest, YouTube, and the Mario Badescu blog).

RESPONSIBILITIES

• Lead the creation and execution of social media calendar and update based on campaign needs, KPIs and timeline opportunities to drive audience engagement.
• Develop a solid quarterly plan to ensure all KPIs (like follower growth, engagement rate) are met and progress is shared
• Ideate, execute, and support original content creation (photography, video) for all channels, working with the VP, Creative and art team for approval on visuals
• Stay informed on the changing social media landscape, spotting industry and cultural trends, best practices, and leaning into emerging technologies where appropriate
• Roll out targeted social campaigns that align with business goals, brand building, community growth, product launches, promotional periods, and other brand milestones
• Collaborate with Marketing, Ecommerce and PR teams to support business initiatives where needed
• Oversee Social Media Assistant’s day-to-day activities (namely community management, scheduling posts, writing social captions and reporting metrics)
• Monitor customer service inquiries across all social channels, working with the Customer Service team on how to provide immediate support and resolution where needed
• Write monthly blog posts for the Mario Badescu website and work with SEO agency to ensure all blog posts are SEO-optimized
• Assist in maintenance of a highly organized library of content assets and creative asset handoff
• Develop, implement, and manage a comprehensive social media strategy across platforms (e.g., Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube).
• Create and curate engaging, original content (text, images, video) that aligns with brand voice and marketing goals.
• Manage and grow social media communities through timely engagement, interaction, and customer service.
• Collaborate with marketing, design, and other teams to ensure brand consistency.
• Stay up to date with the latest social media trends, tools, and best practices.
• Manage social media advertising campaigns, including planning, budgeting, and performance reporting.
• Report monthly on KPIs such as engagement rate, follower growth, traffic, and conversions.

Qualifications:

• Proven experience as a Social Media Manager or similar role.
• Strong knowledge of social media platforms, tools, and best practices.
• Excellent copywriting, editing, and communication skills.
• Experience with social media scheduling and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
• Ability to think creatively, strategically, and analytically.
• Familiarity with SEO, web traffic metrics, and paid social media campaigns.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• 4+ years of social media management experience in beauty (skin care preferred)
• Well-versed in social media insights and analytics—and passionate about beauty in the social space!
• Deep understanding of digital marketing strategy and the role social media channels play into big-picture goals, including user-generated content (UGC)
• Excellent eye for aesthetics and creative
• Exceptional communication and storytelling skills; beauty copywriting skills a plus
• Detail-oriented with strong project and personal management skills
• Fluency in social media channels (from voice and usage to management)—Instagram, Facebook, Twitter, TikTok, and more
• The ability to learn quickly and to work in a fast-paced environment
• An analytical mindset and naturally curious to understand what works and what doesn’t through data
• Experience using Social Media analytics & scheduling platforms (Dash Hudson, Sprout Social, or similar)
• Self-starter with a team-player attitude who’s unafraid of creative problem-solving or out-of-the-box thinking – there is no task too small!
• Able to work outside operating hours with flexibility around weekends/holidays

Preferred Skills:

• Graphic design or video editing experience (Adobe Creative Suite, Canva, CapCut).
• Influencer marketing or brand ambassador program experience.
• Crisis management and reputation monitoring skills.

Let me know if you want a version tailored to a specific industry (e.g., fashion, tech, hospitality) or with a more casual or corporate tone.

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